Debra Zahay: Social Media Marketing

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Cover: 9780357516188 | Social Media Marketing: A Strategic Approach | Debra Zahay (u. a.)

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Sprache: Englisch

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Beschreibung

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization�s overall integrated marketing communication approach.

Über den Autor

Dr. Debra Zahay is a full professor of marketing at St. Edward's University in Austin, Texas. She has overseen the inclusion of digital marketing and analytics in the undergraduate and graduate curriculums. Dr. Zahay researches how firms can facilitate customer relationships using digital technology, particularly using customer information effectively. She served as a vice president on the executive board of the Chicago American Marketing Association and the board of the Marketing EDGE organization. She currently serves on the editorial boards of Industrial Marketing Management, Journal of Marketing Analytics and Journal of Marketing Education. She was editor-in-chief of the Journal of Research in Interactive Marketing from 2012-2017, where she guided the explosive growth and expanding influence of that journal. She has co-authored 30 academic articles and an additional Cengage text on social media marketing and has authored a short book for teaching digital marketing in master's-level courses. She holds her Ph.D. in marketing (business administration) from the University of Illinois.

Erscheinungsjahr:	2022
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	352
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780357516188
ISBN-10:	0357516184
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Zahay, Debra Roberts, Mary Lou Parker, Janna Barker, Donald I Barker, Melissa
Auflage:	3rd edition
Hersteller:	Cengage Learning
Maße:	274 x 213 x 20 mm
Von/Mit:	Debra Zahay (u. a.)
Erscheinungsdatum:	01.01.2022
Gewicht:	0,726 kg

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