15,85 €*
Versandkostenfrei per Post / DHL
auf Lager, Lieferzeit 1-2 Werktage
Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces.
This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.
Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces.
This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.
Chapter One - YouTube and Musical Theatre
Chapter Two - Twitter and Musical Theatre
Chapter Three - TikTok and Musical Theatre
Conclusion
Notes
Bibliography
Acknowledgements
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Theater & Film |
| Medium: | Taschenbuch |
| ISBN-13: | 9781350358560 |
| ISBN-10: | 1350358568 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Boffone, Trevor |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 162 x 122 x 12 mm |
| Von/Mit: | Trevor Boffone |
| Erscheinungsdatum: | 14.12.2023 |
| Gewicht: | 0,115 kg |
Chapter One - YouTube and Musical Theatre
Chapter Two - Twitter and Musical Theatre
Chapter Three - TikTok and Musical Theatre
Conclusion
Notes
Bibliography
Acknowledgements
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Theater & Film |
| Medium: | Taschenbuch |
| ISBN-13: | 9781350358560 |
| ISBN-10: | 1350358568 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Boffone, Trevor |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 162 x 122 x 12 mm |
| Von/Mit: | Trevor Boffone |
| Erscheinungsdatum: | 14.12.2023 |
| Gewicht: | 0,115 kg |
Ähnliche Produkte
Lieferzeit 4-7 Werktage
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Aktuell nicht verfügbar
Lieferzeit 1-2 Wochen