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Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos¿s and don¿ts regarding patient privacy, and strategies for dealing with negative comments online.
A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.
Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos¿s and don¿ts regarding patient privacy, and strategies for dealing with negative comments online.
A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.
David R. Stukus, MD
Associate Professor of Pediatrics
Division of Allergy & Immunology
Nationwide Children's Hospital
The Ohio State University College of Medicine
700 Children's Drive, Columbus Ohio 43205
Michael D. Patrick, Jr, MD
Assistant Professor of Pediatrics
Division of Emergency Medicine
Nationwide Children's Hospital
The Ohio State University College of Medicine
700 Children's Drive, Columbus, Ohio 43205
Kathryn E. Nuss, MD
Associate Professor of Pediatrics
Division of Emergency Medicine
Division of Clinical Informatics
Nationwide Children's Hospital
The Ohio State University College of Medicine
700 Children's Drive, Columbus, Ohio 43205
First-of-its-kind resource, providing best practices and advice for clinicians and health care professionals on engaging with patients and providing medical information online
Written by known experts in the field of digital healthcare
Comprehensively covers speaking with patients about medical misinformation they've found online, issues of patient privacy, and curating online content, along with the benefits of expanding your social media presence as a professional
Introduction: What is social media? (Overview of the platforms, ways they are utilized).- Finding medical information online in the digital age (Details about patients using online resources for medical information) .- Myths and misconceptions (Dangers of searching online for medical information) .- Why should medical professionals get involved? (Benefits of engaging in social media) . Start with a target audience (Who are you trying to reach, how does message change by audience) .- If you Tweet it, they will come (Strategies to increase engagement and build a following) .-Content curation (How to identify and use information from credible resources) .- Content creation (Discuss all the platforms to build an assortment of content; blog posts, podcasts, YouTube and how to cross promote on social media) .- Do's and don'ts for the medical professional (Patient privacy, subject matter) .- How to deal with trolls (Strategies for dealing with negative comments/feedback) .- The skyis the limit (Ideas for how to take social media to other venues, promotion in academic centers, research) .
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Andere Fachgebiete |
| Genre: | Medizin |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: |
xiv
221 S. 1 s/w Illustr. 51 farbige Illustr. 221 p. 52 illus. 51 illus. in color. |
| ISBN-13: | 9783030144388 |
| ISBN-10: | 3030144380 |
| Sprache: | Englisch |
| Herstellernummer: | 978-3-030-14438-8 |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Stukus, David R.
Nuss, Kathryn E. Patrick, Michael D. |
| Auflage: | 1st ed. 2019 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG |
| Maße: | 235 x 155 x 13 mm |
| Von/Mit: | David R. Stukus (u. a.) |
| Erscheinungsdatum: | 07.06.2019 |
| Gewicht: | 0,408 kg |
David R. Stukus, MD
Associate Professor of Pediatrics
Division of Allergy & Immunology
Nationwide Children's Hospital
The Ohio State University College of Medicine
700 Children's Drive, Columbus Ohio 43205
Michael D. Patrick, Jr, MD
Assistant Professor of Pediatrics
Division of Emergency Medicine
Nationwide Children's Hospital
The Ohio State University College of Medicine
700 Children's Drive, Columbus, Ohio 43205
Kathryn E. Nuss, MD
Associate Professor of Pediatrics
Division of Emergency Medicine
Division of Clinical Informatics
Nationwide Children's Hospital
The Ohio State University College of Medicine
700 Children's Drive, Columbus, Ohio 43205
First-of-its-kind resource, providing best practices and advice for clinicians and health care professionals on engaging with patients and providing medical information online
Written by known experts in the field of digital healthcare
Comprehensively covers speaking with patients about medical misinformation they've found online, issues of patient privacy, and curating online content, along with the benefits of expanding your social media presence as a professional
Introduction: What is social media? (Overview of the platforms, ways they are utilized).- Finding medical information online in the digital age (Details about patients using online resources for medical information) .- Myths and misconceptions (Dangers of searching online for medical information) .- Why should medical professionals get involved? (Benefits of engaging in social media) . Start with a target audience (Who are you trying to reach, how does message change by audience) .- If you Tweet it, they will come (Strategies to increase engagement and build a following) .-Content curation (How to identify and use information from credible resources) .- Content creation (Discuss all the platforms to build an assortment of content; blog posts, podcasts, YouTube and how to cross promote on social media) .- Do's and don'ts for the medical professional (Patient privacy, subject matter) .- How to deal with trolls (Strategies for dealing with negative comments/feedback) .- The skyis the limit (Ideas for how to take social media to other venues, promotion in academic centers, research) .
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Andere Fachgebiete |
| Genre: | Medizin |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: |
xiv
221 S. 1 s/w Illustr. 51 farbige Illustr. 221 p. 52 illus. 51 illus. in color. |
| ISBN-13: | 9783030144388 |
| ISBN-10: | 3030144380 |
| Sprache: | Englisch |
| Herstellernummer: | 978-3-030-14438-8 |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Stukus, David R.
Nuss, Kathryn E. Patrick, Michael D. |
| Auflage: | 1st ed. 2019 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG |
| Maße: | 235 x 155 x 13 mm |
| Von/Mit: | David R. Stukus (u. a.) |
| Erscheinungsdatum: | 07.06.2019 |
| Gewicht: | 0,408 kg |
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