Social Innovation and New Business Models

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Sprache: Englisch

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Beschreibung

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.

Über den Autor

Laura Michelini is Assistant Professor in Business Organization at the LUMSA University of Rome. She is also Visiting Professor and teaches the course "Corporate Social Responsibility" at ISCEM University of Lisbon. She has worked for several years in UNICEF Italy, where she was in charge of managing profit/not-for-profit partnership. Her current research and teaching interests involve issues in corporate social responsibility, ethical marketing and innovation management.

Zusammenfassung

Offers a classification of different social business models

Includes critical factors to develop successful social innovations

Innovative case studies ?

Includes supplementary material: [...]

Inhaltsverzeichnis

Innovation for Social Change.- Corporate Social Entrepreneurship and New Business Models.- New Social Product Development: The Process and Critical Success Factors.- Case Studies Analysis.

Details

Erscheinungsjahr:	2012
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	92
Reihe:	SpringerBriefs in Business
Inhalt:	x 80 S. 15 s/w Illustr. 80 p. 15 illus.
ISBN-13:	9783642321498
ISBN-10:	3642321496
Sprache:	Englisch
Herstellernummer:	86141420
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Michelini, Laura
Auflage:	2012
Hersteller:	Springer Berlin Springer Berlin Heidelberg SpringerBriefs in Business
Maße:	235 x 155 x 6 mm
Von/Mit:	Laura Michelini
Erscheinungsdatum:	07.08.2012
Gewicht:	0,154 kg

preigu-id: 106395641