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Cover: 9783662649213 | Skin Colour Politics | Whiteness and Beauty in India | Nina Kullrich
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Skin Colour Politics
Whiteness and Beauty in India
Taschenbuch von Nina Kullrich
Sprache: Englisch

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Beschreibung
The global practice of skin bleaching is predominantly understood as an internalized legacy of colonialism and an embodiment of Western ideals of beauty. This book offers a new perspective on fair skin preference in India: it challenges the assumption that desires for light skin are always a desire of whiteness. Rather than talking back to the colonial centre, skin colour politics reorganise and reinforce social distinctions in Indian societies, which are neither exclusively local nor global. Based on primary research conducted in Delhi, this multi-dimensional study shows how skin colour intersects with and reproduces other categories of social distinction ¿ primarily gender, class, caste, race, region and religion. It historically embeds fairness as an Indian, precolonial yet transnational ideal of beauty. The bleached body emerges as an active and thus, potentially resistant part of negotiating social status within multiple power relations and complex beauty regimes. By mapping a whole geography of skin colours in India, this book shows how fair skin as a locally embedded beauty norm and whiteness as a global cultural imperative interrelate.
The global practice of skin bleaching is predominantly understood as an internalized legacy of colonialism and an embodiment of Western ideals of beauty. This book offers a new perspective on fair skin preference in India: it challenges the assumption that desires for light skin are always a desire of whiteness. Rather than talking back to the colonial centre, skin colour politics reorganise and reinforce social distinctions in Indian societies, which are neither exclusively local nor global. Based on primary research conducted in Delhi, this multi-dimensional study shows how skin colour intersects with and reproduces other categories of social distinction ¿ primarily gender, class, caste, race, region and religion. It historically embeds fairness as an Indian, precolonial yet transnational ideal of beauty. The bleached body emerges as an active and thus, potentially resistant part of negotiating social status within multiple power relations and complex beauty regimes. By mapping a whole geography of skin colours in India, this book shows how fair skin as a locally embedded beauty norm and whiteness as a global cultural imperative interrelate.
Über den Autor
Nina Kullrich graduated in cultural and literary studies and currently works as project coordinator for an NGO with a focus on global justice and intersectional feminisms.
Inhaltsverzeichnis
1 "In this Country, Beauty is defined by Fairness of Skin".- 2 'Colourism' in India within and beyond Colonialism Historically tracing Fair Skin as a locally embedded, yet transnational, colonially re-shaped and subversively contested signifier of social status and norm of beauty.- 3 Beauty as Project, Fairness as Product: 'Skin Colour' Management and Fairness Consumption in Post-colonial India.- 4 Shades of Fair, Shapes of Beauty, and Shifts of Status Narrating and Practising Skin Bleaching in Contemporary Delhi.- 5 Conclusion and Outlook
Details
Erscheinungsjahr: 2022
Genre: Recht, Sozialwissenschaften, Soziologie, Wirtschaft
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: viii
268 S.
1 s/w Illustr.
268 p. 1 illus.
ISBN-13: 9783662649213
ISBN-10: 3662649217
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Kullrich, Nina
Auflage: 1st ed. 2022
Hersteller: Springer-Verlag GmbH
Springer Berlin Heidelberg
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 210 x 148 x 16 mm
Von/Mit: Nina Kullrich
Erscheinungsdatum: 15.02.2022
Gewicht: 0,361 kg
Artikel-ID: 120961740
Über den Autor
Nina Kullrich graduated in cultural and literary studies and currently works as project coordinator for an NGO with a focus on global justice and intersectional feminisms.
Inhaltsverzeichnis
1 "In this Country, Beauty is defined by Fairness of Skin".- 2 'Colourism' in India within and beyond Colonialism Historically tracing Fair Skin as a locally embedded, yet transnational, colonially re-shaped and subversively contested signifier of social status and norm of beauty.- 3 Beauty as Project, Fairness as Product: 'Skin Colour' Management and Fairness Consumption in Post-colonial India.- 4 Shades of Fair, Shapes of Beauty, and Shifts of Status Narrating and Practising Skin Bleaching in Contemporary Delhi.- 5 Conclusion and Outlook
Details
Erscheinungsjahr: 2022
Genre: Recht, Sozialwissenschaften, Soziologie, Wirtschaft
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: viii
268 S.
1 s/w Illustr.
268 p. 1 illus.
ISBN-13: 9783662649213
ISBN-10: 3662649217
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Kullrich, Nina
Auflage: 1st ed. 2022
Hersteller: Springer-Verlag GmbH
Springer Berlin Heidelberg
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 210 x 148 x 16 mm
Von/Mit: Nina Kullrich
Erscheinungsdatum: 15.02.2022
Gewicht: 0,361 kg
Artikel-ID: 120961740
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