James B. Twitchell: Shopping for God

Cover: 9780743292887 | Shopping for God | James B. Twitchell | Taschenbuch | Englisch | 2014

Rückseite: 9780743292887 | Shopping for God | James B. Twitchell | Taschenbuch | Englisch | 2014

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Sprache: Englisch

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Beschreibung

Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations.

Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.

Über den Autor

James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.

Details

Erscheinungsjahr:	2014
Fachbereich:	Allgemeines
Genre:	Importe
Rubrik:	Sozialwissenschaften
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780743292887
ISBN-10:	074329288X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Twitchell, James B.
Hersteller:	Simon & Schuster
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 20 mm
Von/Mit:	James B. Twitchell
Erscheinungsdatum:	07.06.2014
Gewicht:	0,573 kg