Prof. Dr. Mario A. Pfannstiel is a researcher and lecturer in the field of healthcare service management at the University of Applied Sciences in Neu-Ulm, Germany. He is the program director of the Digital Healthcare Management Master's program. His current research interests focus on innovative services, service design, service business model innovation, artificial intelligence in healthcare service delivery and innovation and technology management.

Nataliia Brehmer is a research associate and lecturer in the field of strategic management, consulting, sports- and healthcare management at the University of Potsdam, Germany. Her primary fields of research are integrated care management, digital health management, innovative forms of care, patient-centered medicine and non-market strategies in healthcare.

Christoph Rasche is the Chair of Professional & Corporate Services at the University of Potsdam, Germany. Professor Rasche teaches strategicand general management in national and international MBA programs with a special focus on the healthcare and hospital industry. His main research areas are strategic and general management in the healthcare & hospital sector, which is currently experiencing an era of professional value creation based on a strong management and leadership focus.

Provides insights into service design practices in the healthcare and hospital sector

Highlights successful approaches, suitable methods and tools for innovative health care services

Written by renowned scholars and pracitioneers from health care institutions

Chapter 1: Service Design within a Multiplicity Logics in Healthcare.- Chapter 2: Service design for hybrid market constellations in healthcare - From VUCA 2 VUCAR.- Chapter 3: Towards a conceptual framework of hybrid strategies in healthcare: Co-alignment of market and non-market activities.- Chapter 4: When the patient innovates Emerging practices in service ecosystems.- Chapter 5: Negotiating Care through Tangible Tools and Tangible Service Designing in Emergent Public Health Service Ecosystems.- Chapter 6: A Speculation for the Future of Service Design in Healthcare: Looking through the Lens of a Speculative Service Design Framework.- Chapter 7: Crossing asymmetries in multistakeholder service design in integrated care.