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themselves navigating turbulent waters. These speedboat businesses,
characterised by agility, innovation and limited resources, face unique
challenges in securing their business models with adequate IP strategies.
An Cosaert s new book is a groundbreaking guide that equips those
small companies with cost-effective tools to turn innovative ideas into
scalable businesses, ready to thrive in a competitive landscape.
· A forward-thinking approach to IP instead of a traditional, defensive
one;
· Practical, cost-effective tools tailored to start-ups, scale-ups, and SMEs;
· A shift in mindset from merely defending to strategically securing
intellectual assets that positions businesses for sustainable growth
from the start.
As an essential resource for entrepreneurs looking to transform ideas
intothriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.
themselves navigating turbulent waters. These speedboat businesses,
characterised by agility, innovation and limited resources, face unique
challenges in securing their business models with adequate IP strategies.
An Cosaert s new book is a groundbreaking guide that equips those
small companies with cost-effective tools to turn innovative ideas into
scalable businesses, ready to thrive in a competitive landscape.
· A forward-thinking approach to IP instead of a traditional, defensive
one;
· Practical, cost-effective tools tailored to start-ups, scale-ups, and SMEs;
· A shift in mindset from merely defending to strategically securing
intellectual assets that positions businesses for sustainable growth
from the start.
As an essential resource for entrepreneurs looking to transform ideas
intothriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.
Switching the academic world for R&D at various international corporates, she gained hands-on experience in material applications and learned how technology translates into real-world industrial solutions. This environment allowed her to refine her ability to translate complex technical concepts into clear and accessible knowledge.
In 2007, she took a pivotal step in her career by becoming an innovation consultant and expert, first at the West Flanders Innovation Centre and later on at Antwerp Management School. Here, she discovered her passion for guiding start-ups, scale-ups and SMEs through their innovation processes. She gained deep insights into the strategic importance of IP and developed methods to make IP more accessible and actionable for entrepreneurs (in the making), thus bridging the gap between innovative ideas and scalable business models.
Since 2018, she is teaching Intellectual Property Strategy at Antwerp Management School (Master programme Sustainable Innovation & Entrepreneurship).
In 2019, she started her own consultancy agency Inquirendi (Latin for on a discovery ) bringing together innovation, entrepreneurship, and IP. Since then, she has been helping companies futureproof their innovation and IP strategies and support them in building scalable, sustainable, technology-driven businesses.
Recently, she expanded her ventures with Scalendi (Latin for scaling ), an agency that focuses on developing IP strategies that support the scaling or growth of companies, through business model
alignment and IP due diligence preparation.
It is not only her mission, but also her passion to make intellectual property both achievable and strategically valuable for businesses navigating an ever-evolving world.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
XV
137 S. 128 farbige Illustr. 128 col. ill. |
| ISBN-13: | 9783111673066 |
| ISBN-10: | 3111673065 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Großformatiges Paperback. Klappenbroschur |
| Einband: | Paperback |
| Autor: | Cosaert, An |
| Hersteller: | De Gruyter |
| Verantwortliche Person für die EU: | Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, D-10785 Berlin, productsafety@degruyterbrill.com |
| Abbildungen: | 128 col. ill. |
| Maße: | 10 x 156 x 230 mm |
| Von/Mit: | An Cosaert |
| Erscheinungsdatum: | 01.12.2025 |
| Gewicht: | 0,239 kg |