Claude Hopkins: Scientific Advertising

Cover: 9781614279235 | Scientific Advertising | Claude Hopkins | Taschenbuch | Englisch

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

13,70 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". The book also contains information on how to write advertising that sells.

Details

Erscheinungsjahr:	2016
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781614279235
ISBN-10:	1614279233
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Hopkins, Claude
Hersteller:	Martino Fine Books
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 7 mm
Von/Mit:	Claude Hopkins
Erscheinungsdatum:	22.01.2016
Gewicht:	0,181 kg