Scenario-based Strategic Planning

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Beschreibung

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

Über den Autor

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.

Zusammenfassung

Description of a new and unique scenario approach

Scenario planning case study, including best practices

Analysis how this approach improves decision quality in companies and enables to implement flexible strategies ?

Includes supplementary material: [...]

Inhaltsverzeichnis

Introduction by Burkhard Schwenker and Torsten Wulf.- The challenges of strategic management in the twenty-first century.- Scenario-based strategic planning: A new approach to coping with uncertainty.- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning.

Details

Erscheinungsjahr:	2015
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	232
Reihe:	Roland Berger School of Strategy and Economics
Inhalt:	ix 219 S.
ISBN-13:	9783658042141
ISBN-10:	3658042141
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Redaktion:	Schwenker, Burkhard Wulf, Torsten
Herausgeber:	Burkhard Schwenker/Torsten Wulf
Auflage:	2013
Hersteller:	Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden GmbH Roland Berger School of Strategy and Economics
Maße:	240 x 168 x 13 mm
Von/Mit:	Burkhard Schwenker (u. a.)
Erscheinungsdatum:	09.08.2015
Gewicht:	0,397 kg

preigu-id: 104171371