Richard Sharpley is Professor of Tourism and Development at the University of Central Lancashire, Preston, UK. His research interests lie within two broad areas - tourism and sustainable development and the tourist experience - and he has researched and published widely in both.

Section 1: Dimensions of the Contemporary Tourist Experience 1. Tourism, the Tourist Experience and Postmodernity: Theory, Application and Research 2. Experiencing Tourism: Experiencing Happiness?3. The Emotional Dimension of the Tourist Experience 4. Building the Orchestra Model of Tourist Experience, Integration, and Examples5. The Inter-Relationship Between Tourist Satisfaction and Tourist Experiences: How Does One Contribute to the Other?6. Evolving Authenticity into the Magical Realm of Fantasy-Based Third-Order Simulacra7. Tourist Experiences: Liminal, Liminoid or Just Doing Something Different? 8. Finding Flow in the Travel Experience 9. Tourist Experiences as Attention Products10. Tourist Experience: A Semiotic Perspective 11. Performing Beyond the View: Embodiment and Tourist Experiences 12. Tourism: A Spiritual Experience? Section 2: Tourist Demand and Motivation 13. The Ulysses Factor Revisited: Consolidating the Travel Career Pattern Approach to Tourist Motivation14. The Experienced Tourist - Proposing a New Tourist Typology 15. Tourist Motivation: A Critical Overview Section 3: Tourist Roles and Experiences 16. Traveller, Tourist and the 'Lost Art of Travelling': The Debate Continues 17. Mass Tourism and Personal Experiences18. Backpacker Tourist Experiences: Temporal, Spatial and Cultural Perspectives19. Volunteer Tourism: 'It's No Use Going Back to Yesterday, Because I Was a Different Person Then' 20. Feelin' Groovy: Exploring Slow(ness) in Tourism Experience21. Ecotourist Experience: Myth or reality?22. Is It Just the Music? Understanding the Atmosphere in Festivalgoers' Experience at British Rock Music Festivals23. The Film-Induced Tourism Experience24. Remembrancing, Remembrance Gangs, and Co-opted Encounters: Loading and Reloading Dark Tourism Experiences25. Frontier Tourism: Transcendence Through Trial26. Creating Wellness Tourism Experiences27. Seeking the Unusual But Sustainable: Scuba Diving Experience 28. Religious Tourism: A Spiritual or Touristic Experience?29. The Contemporary Cruise Tourist Experience30. Key Components of Sport Tourist Experiences31. Photography and the Tourist Experience: From Cameras to Smartphones32. Accessible Tourist Experiences Section 4: The Tourist Experience and Place 33. Marketing a Sense of Place to Tourists: A Critical Perspective34. The Importance of Built Heritage in the English Seaside Experience 35. Island Tourist Experiences36. Delivering Appealing and Competitive Rural Wine Tourism Experiences 37. Wilderness Tourism: Nature-Based Tourist Experiences in Wild Places Section 5: Creating and Mediating the Tourist Experience 38. Designing the Tourist Experience: A Marketing Perspective39. Tourist Experience: A Marketing Perspective 40. Value Co-Creation in Tourism Eco-Systems: Operant and Operand Resources41. Place-Based Education, Cemetery Visitation and the Tourist Experience42. Service Experiences and Innovation in the Hospitality Industry 43. Tour Guides as Mediators of Commemoration, Education and Holiday Making: The Anthropology of the Dark Tourism Experience in Berlin44.Experience Design in the Smart Tourism Destination