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Richard Wagner
Self-Promotion and the Making of a Brand
Taschenbuch von Nicholas Vazsonyi
Sprache: Englisch

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Beschreibung
This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available.
This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available.
Über den Autor
Nicholas Vazsonyi is Jesse Chapman Alcorn Memorial Professor of Foreign Languages and Professor of German and Comparative Literature, Department of Languages, Literatures and Cultures at the University of South Carolina. His first book, Lukács Reads Goethe (1997), was followed by two edited volumes, one on German national identity formation between 1750 and 1871 (2000) and the other entitled Wagner's Meistersinger: Performance, History, Representation (2003). Richard Wagner: Self-Promotion and the Making of a Brand recently appeared in German translation as Richard Wagner: Entstehung einer Marke (2012). He is co-organizer with Anno Mungen (University of Bayreuth) of the WagnerWorldWide 2013 project, a series of linked lectures and conferences around the world, to be capped by an edited volume. In 2013, he joined the editorial team of the German journal wagnerspectrum.
Inhaltsverzeichnis
Acknowledgments; A note on translation and style; Abbreviations; Introduction; 1. Image; 2. Publicity; 3. Niche and branding; 4. Consumers and consumption; 5. Hub; Epilogue: the Wagner industry; Bibliography; Index.
Details
Erscheinungsjahr: 2012
Genre: Musik
Rubrik: Kunst & Musik
Thema: Allg. Handbücher & Lexika
Medium: Taschenbuch
Seiten: 236
ISBN-13: 9781107404397
ISBN-10: 1107404398
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Vazsonyi, Nicholas
Hersteller: Cambridge University Press
Maße: 246 x 189 x 13 mm
Von/Mit: Nicholas Vazsonyi
Erscheinungsdatum: 18.01.2012
Gewicht: 0,465 kg
preigu-id: 106527779
Über den Autor
Nicholas Vazsonyi is Jesse Chapman Alcorn Memorial Professor of Foreign Languages and Professor of German and Comparative Literature, Department of Languages, Literatures and Cultures at the University of South Carolina. His first book, Lukács Reads Goethe (1997), was followed by two edited volumes, one on German national identity formation between 1750 and 1871 (2000) and the other entitled Wagner's Meistersinger: Performance, History, Representation (2003). Richard Wagner: Self-Promotion and the Making of a Brand recently appeared in German translation as Richard Wagner: Entstehung einer Marke (2012). He is co-organizer with Anno Mungen (University of Bayreuth) of the WagnerWorldWide 2013 project, a series of linked lectures and conferences around the world, to be capped by an edited volume. In 2013, he joined the editorial team of the German journal wagnerspectrum.
Inhaltsverzeichnis
Acknowledgments; A note on translation and style; Abbreviations; Introduction; 1. Image; 2. Publicity; 3. Niche and branding; 4. Consumers and consumption; 5. Hub; Epilogue: the Wagner industry; Bibliography; Index.
Details
Erscheinungsjahr: 2012
Genre: Musik
Rubrik: Kunst & Musik
Thema: Allg. Handbücher & Lexika
Medium: Taschenbuch
Seiten: 236
ISBN-13: 9781107404397
ISBN-10: 1107404398
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Vazsonyi, Nicholas
Hersteller: Cambridge University Press
Maße: 246 x 189 x 13 mm
Von/Mit: Nicholas Vazsonyi
Erscheinungsdatum: 18.01.2012
Gewicht: 0,465 kg
preigu-id: 106527779
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