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Cover: 9783000660320 | REVERSED PYRAMID | Stefan Wachtel | Buch | Englisch | 2021 | Wachtel
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REVERSED PYRAMID
THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT
Buch von Stefan Wachtel
Sprache: Englisch

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Beschreibung
The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids:To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically foundedprinciple that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.
The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids:To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically foundedprinciple that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.
Details
Erscheinungsjahr: 2021
Rubrik: Ratgeber
Thema: Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium: Buch
Seiten: 202
ISBN-13: 9783000660320
ISBN-10: 3000660321
Sprache: Englisch
Autor: Wachtel, Stefan
Hersteller: Wachtel
Maße: 18 x 151 x 231 mm
Von/Mit: Stefan Wachtel
Erscheinungsdatum: 16.06.2021
Gewicht: 0,369 kg
preigu-id: 120159756
Details
Erscheinungsjahr: 2021
Rubrik: Ratgeber
Thema: Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium: Buch
Seiten: 202
ISBN-13: 9783000660320
ISBN-10: 3000660321
Sprache: Englisch
Autor: Wachtel, Stefan
Hersteller: Wachtel
Maße: 18 x 151 x 231 mm
Von/Mit: Stefan Wachtel
Erscheinungsdatum: 16.06.2021
Gewicht: 0,369 kg
preigu-id: 120159756
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