Alexander Hübner: Retail Category Management

Cover: 9783642224768 | Retail Category Management | Alexander Hübner | Taschenbuch | xxiv

Rückseite: 9783642224768 | Retail Category Management | Alexander Hübner | Taschenbuch | xxiv

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Sprache: Englisch

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Beschreibung

Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.

Zusammenfassung

This book is the first coherent book on retail shelf space management

Step-by-step extensions help the reader to learn quickly about decision areas in shelf management

Retail practitioners are provided with a comprehensive operations planning framework and efficient shelf management tools

Inhaltsverzeichnis

Framework for Retail Demand and Supply Chain Planning.- Empirical Insights, Quantitative Models and Software Applications for Master Category Planning.- Assortment and Shelf Space Planning.- Assortment, Shelf Space and Inventory Planning.- Assortment, Shelf Space and Price Planning.

Erscheinungsjahr:	2011
Fachbereich:	Allgemeines
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xxiv 153 S. 33 s/w Illustr. 153 p. 33 illus.
ISBN-13:	9783642224768
ISBN-10:	3642224768
Sprache:	Englisch
Herstellernummer:	80074092
Einband:	Kartoniert / Broschiert
Autor:	Hübner, Alexander
Hersteller:	Springer-Verlag GmbH Springer Berlin Heidelberg
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 11 mm
Von/Mit:	Alexander Hübner
Erscheinungsdatum:	31.08.2011
Gewicht:	0,283 kg

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