By H. Russell Bernard

Preface v

About the Author xiii

1 Anthropology and the Social Sciences 1
2 The Foundations of Social Research 23
3 Preparing for Research 54
4 Research Design: Experiments and Experimental Thinking 83
5 Sampling I: The Basics 114
6 Sampling II: Theory 131
7 Sampling III: Nonprobability Samples and Choosing Informants 145
8 Interviewing I: Unstructured and Semistructured 163
9 Interviewing II: Questionnaires 195
10 Interviewing III: Relational Data, Cultural Domains and Networks 233
11 Scales and Scaling 254
12 Participant Observation 272
13 Field Notes and Database Management 308
14 Direct and Indirect Observation 323
15 Introduction to Qualitative and Quantitative Analysis 354
16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 362
17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis 416
18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis 437
19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 459
20 Univariate Analysis 491
21 Bivariate Analysis: Testing Relations 527
22 Multivariate Analysis 570

iv Contents

Appendix A: Table of Areas under a Normal Curve 598

Appendix B: Student's t Distribution 601

Appendix C: Chi-Square Distribution Table 602

Appendix D: F Table for the .05 Level of Significance 604

Appendix E: Resources for Fieldworkers 606

References 611

Author Index 000

Subject Index 000