Research Methods for Business and Management

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Sprache: Englisch

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Beschreibung

Research Methods for Business and Management offers a comprehensive and practical guide to business and management research, combining theoretical foundations with step-by-step, hands-on instruction.

Über den Autor

Sait Gürbüz, Professor of Organizational Behavior, Human Resource Management, and Research Methods, International Business School, Hanze University of Applied Sciences, & Tranzo Department, Tilburg University, Netherlands.

Ning Ding, Senior Lecturer and Researcher, International Business School, Hanze University of Applied Sciences, Netherlands.

Arnold Bakker, Professor of Work & Organizational Psychology, Center of Excellence for Positive Organizational Psychology, Erasmus University Rotterdam, The Netherlands, University of Vaasa, Finland, & Department of Industrial Psychology and People Management, University of Johannesburg, South Africa.

Inhaltsverzeichnis

Preface and How to Use this Book; 1. Foundations of Business and Management Research 2. Formulating the Research Problem and Conducting a Literature Review 3. Understanding Theory, Crafting a Conceptual Model, and Writing a Research Proposal 4. Understanding and Selecting Research Designs 5. Selecting Samples and Considering Ethics 6. Operationalizing Concepts, Assessing Reliability and Validity 7. Collecting Data: Sources and Techniques 8. Analyzing Qualitative Data Using [...] 9. Quantitative Data Analysis Basics and Introduction to SPSS 10. Exploring Group Differences Using SPSS 11. Exploring Relationships Using IBM SPSS 12. Testing Mediation and Moderation Using Process Macro 13. Identifying Underlying Factors via Exploratory Factor Analysis 14. Structural Equation Modeling Using AMOS 15. Writing, Presenting, and Publishing your Research Project; Appendix 1. Interview Guide: Exploring Effective Digital Marketing Strategies for the Danish Market Entry; Appendix 2. Example of Interview Transcript for Chapter 8

Erscheinungsjahr:	2026
Genre:	Importe , Soziologie
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781041110439
ISBN-10:	104111043X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Gürbüz, Sait Ding, Ning Bakker, Arnold
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	244 x 170 x 24 mm
Von/Mit:	Sait Gürbüz (u. a.)
Erscheinungsdatum:	31.03.2026
Gewicht:	0,771 kg