Reading Graphic Design in Cultural Context

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Beschreibung

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Über den Autor

Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK.

Nicolas P. Maffei is Senior Lecturer in Graphics at Norwich University of the Arts, UK.

Zusammenfassung

Richly illustrated in colour and black and white with examples of the designs discussed

Inhaltsverzeichnis

AcknowledgementsContentsList of Illustrations

Reading Graphic Design in the Expanded Field: An Introduction, Grace Lees-Maffei

Part One: On Message and Off Message
1 - Branding as Sign System: Semiotics in Action, Grace Lees-Maffei
2 - The Responsive Brand: Uniformity and Flexibility in Logo Design, Nicolas P. Maffei
3 - Whose Wall? From Posters to Digital Displays and the Colonization of Public Space, Nicolas P. Maffei
4 - Slogan T-shirts: Billboards of Identity Politics, Nicolas P. Maffei

Part Two: On Legibility and Ambiguity
5 - Seeing Clearly? Legibility, Word and Image in Postmodern Print Design, Grace Lees-Maffei
6 - Signifying Orientalism, Chinoiserie and Japonisme: Fashion Photography in Vogue as a Case Study, Grace Lees-Maffei
7 - A Good Read? Corporate Literature and Brand Stories: Alessi SpA as a Case Study, Grace Lees-Maffei
8 - Information Overload: Negotiating Visual Complexity in a Data Rich World, Nicolas P. Maffei

Part Three: On Paper and On Screen
9 - How To? Visual Techniques of Persuasion in Guidebooks and Manuals, Grace Lees-Maffei
10 - Driving Sales: Print and TV Advertising of Cars to Women Drivers, Grace Lees-Maffei
11 - Picturing Music: The Rise and Fall of Music Packaging, Nicolas P. Maffei
12 - EBook, iBook, weBook, youBook: Declensions of Digital Design, Nicolas P. MaffeiIndex

Details

Erscheinungsjahr:	2019
Genre:	Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Taschenbuch
Seiten:	248
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780857858016
ISBN-10:	0857858017
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Lees-Maffei, Grace Maffei, Nicolas P
Hersteller:	Bloomsbury Academic
Maße:	246 x 187 x 17 mm
Von/Mit:	Grace Lees-Maffei (u. a.)
Erscheinungsdatum:	21.03.2019
Gewicht:	0,575 kg