Sandra Niessen: Re-Orienting Fashion

Cover: 9781859735398 | Re-Orienting Fashion | The Globalization of Asian Dress | Taschenbuch

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Beschreibung

When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and [...] globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design. Paying close attention to Asians' decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world. This timely book will be of interest to dress and fashion theorists, anthropologists, sociologists, historians, art historians and all those interested in globalization, Orientalism and their effects.

Über den Autor

Sandra Niessen is an Anthropologist, Department of Human Ecology, University of Alberta.
Ann Marie Leshkowich is Assistant Professor of Anthropology, College of the Holy Cross.
Carla Jones is Vernacular Modernities Postdoctoral Fellow, Emory University.

Zusammenfassung

Also available in hardback, 9781859735343 £50.00 (April, 2003)

Inhaltsverzeichnis

Contents

Notes on Contributorsvii

Acknowledgmentsix

Introduction: The Globalization of Asian Dress:

Re-Orienting Fashion or Re-Orientalizing Asia?1

Carla Jones and Ann Marie Leshkowich

1Three Scenarios from Batak Clothing History:

Designing Participation in the Global Fashion

Trajectory49

Sandra Niessen

2The Ao Dai Goes Global: How International

Influences and Female Entrepreneurs Have

Shaped Vietnam's "National Costume"79

Ann Marie Leshkowich

3Korean Alterations: Nationalism, Social

Consciousness, and "Traditional" Clothing 117

Rebecca Ruhlen

4Designing Diasporic Markets: Asian Fashion

Entrepreneurs in London139

Parminder Bhachu

5National Colors: Ethnic Minorities in

Vietnamese Public Imagery159

Hjorleifur R. Jonsson and Nora A. Taylor

6Dress for Sukses: Fashioning Femininity and

Nationality in Urban Indonesia185

Carla Jones

7Fashion-Nation: A Japanese Globalization

Experience and a Hong Kong Dilemma215

Lise Skov

Afterword: Re-Orienting Fashion Theory243

Sandra Niessen

Index267

Erscheinungsjahr:	2003
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781859735398
ISBN-10:	1859735398
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Niessen, Sandra Leshkowich, Ann Marie Jones, Carla
Hersteller:	Berg 3PL
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 17 mm
Von/Mit:	Sandra Niessen (u. a.)
Erscheinungsdatum:	01.04.2003
Gewicht:	0,453 kg