Quantitative Approaches in Business Studies

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Sprache: Englisch

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Beschreibung

It is hard for a student starting out on a business degree to have any idea what to expect from a quantitative methods course. Yet the contribution of statistical and mathematical techniques - to the effective running of an organisation, to decision-making and to operational efficiency - is a vitally important one. Quantitative Approaches in Business Studies provides a clear and accessible introduction to these methods, ideal for students of business and management on undergraduate, Masters and professional courses.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook.

Über den Autor

Clare Morris has taught quantitative methods to students of business from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently an Emeritus Professor at the University of Gloucestershire.

Inhaltsverzeichnis

Introduction: Why quantitative methods?

Part 1 NUMBERS how we handle them

Tools of the trade: basic numeracy skills

Part 2 NUMBERS a means of communication

Obtaining the figures: data and data collection

Presenting the figures: tables and diagrams

Summarising the figures: measures of location and spread

Measuring changes: index numbers

Part 3 NUMBERS a basis for deduction

A firm foundation: elementary probability

Patterns of probability: some distributions

Estimating from samples: inference

Checking a theory: hypothesis testing

Making it better: statistics and quality improvement

Looking for connections: correlation

Spotting the relationship: line fitting

Multiple regression

Part 4 NUMBERS a tool of planning

Planning an inventory policy: stock control and simulation

Forecasting: time-series, semi-log graphs and exponential smoothing

Allowing for interest: financial mathematics

Planning production levels: linear programming

Planning a project: network analysis

Quantitative methods in the student research project

Details

Erscheinungsjahr:	2011
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	544
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780273738633
ISBN-10:	0273738631
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Morris, Clare
Hersteller:	Pearson Education Limited
Maße:	259 x 195 x 21 mm
Von/Mit:	Clare Morris
Erscheinungsdatum:	04.11.2011
Gewicht:	1,014 kg

preigu-id: 118915305