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It is hard for a student starting out on a business degree to have any idea what to expect from a quantitative methods course. Yet the contribution of statistical and mathematical techniques - to the effective running of an organisation, to decision-making and to operational efficiency - is a vitally important one. Quantitative Approaches in Business Studies provides a clear and accessible introduction to these methods, ideal for students of business and management on undergraduate, Masters and professional courses.
With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook.
It is hard for a student starting out on a business degree to have any idea what to expect from a quantitative methods course. Yet the contribution of statistical and mathematical techniques - to the effective running of an organisation, to decision-making and to operational efficiency - is a vitally important one. Quantitative Approaches in Business Studies provides a clear and accessible introduction to these methods, ideal for students of business and management on undergraduate, Masters and professional courses.
With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook.
Clare Morris has taught quantitative methods to students of business from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently an Emeritus Professor at the University of Gloucestershire.
Introduction: Why quantitative methods?
Part 1 NUMBERS how we handle them
- Tools of the trade: basic numeracy skills
Part 2 NUMBERS a means of communication
Part 3 NUMBERS a basis for deduction
Part 4 NUMBERS a tool of planning
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780273738633 |
| ISBN-10: | 0273738631 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Morris, Clare |
| Hersteller: | Pearson Education Limited |
| Maße: | 259 x 195 x 21 mm |
| Von/Mit: | Clare Morris |
| Erscheinungsdatum: | 04.11.2011 |
| Gewicht: | 1,014 kg |
Clare Morris has taught quantitative methods to students of business from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently an Emeritus Professor at the University of Gloucestershire.
Introduction: Why quantitative methods?
Part 1 NUMBERS how we handle them
- Tools of the trade: basic numeracy skills
Part 2 NUMBERS a means of communication
Part 3 NUMBERS a basis for deduction
Part 4 NUMBERS a tool of planning
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780273738633 |
| ISBN-10: | 0273738631 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Morris, Clare |
| Hersteller: | Pearson Education Limited |
| Maße: | 259 x 195 x 21 mm |
| Von/Mit: | Clare Morris |
| Erscheinungsdatum: | 04.11.2011 |
| Gewicht: | 1,014 kg |
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