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This book shows how to conduct qualitative research projects using social media data.It takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s).
This book shows how to conduct qualitative research projects using social media data.It takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s).
Gwen Bouvier is a professor at the Institute of Corpus Linguistics and Applications, Shanghai International Studies University, China. Her main research interest is digital communication, specifically civic debate and activism on social media. Professor Bouvier's publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography. She is the Associate Editor for the journal Social Semiotics.
Joel Rasmussen is a senior lecturer in the School of Humanities, Education and Social Sciences at Örebro University, Sweden. His research focuses on how communication processes shape responsibilities and measures regarding risk and health in organizations and society. He is interested in how public sector institutions are refashioning identity through social media. His work is published in international journals such as Human Relations, Discourse & Communication, Safety Science, PLoS ONE, and others.
About the authors. 1. Introduction. 2. Qualitative Content Analysis - text and speech-based material. 3. Qualitative Visual Content Analysis. 4. Analyzing social media language with critical discourse analysis. 5. Multimodal Critical Discourse Analysis. 6. Multimodal Narrative Analysis of Video Clips. 7. Online Ethnography. 8. Focus Group Interviews. 9. Conclusion. Bibliography. Acknowledgements.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 204 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367333478 |
| ISBN-10: | 0367333473 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bouvier, Gwen
Rasmussen, Joel |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 174 x 245 x 18 mm |
| Von/Mit: | Gwen Bouvier (u. a.) |
| Erscheinungsdatum: | 29.03.2022 |
| Gewicht: | 0,404 kg |
Gwen Bouvier is a professor at the Institute of Corpus Linguistics and Applications, Shanghai International Studies University, China. Her main research interest is digital communication, specifically civic debate and activism on social media. Professor Bouvier's publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography. She is the Associate Editor for the journal Social Semiotics.
Joel Rasmussen is a senior lecturer in the School of Humanities, Education and Social Sciences at Örebro University, Sweden. His research focuses on how communication processes shape responsibilities and measures regarding risk and health in organizations and society. He is interested in how public sector institutions are refashioning identity through social media. His work is published in international journals such as Human Relations, Discourse & Communication, Safety Science, PLoS ONE, and others.
About the authors. 1. Introduction. 2. Qualitative Content Analysis - text and speech-based material. 3. Qualitative Visual Content Analysis. 4. Analyzing social media language with critical discourse analysis. 5. Multimodal Critical Discourse Analysis. 6. Multimodal Narrative Analysis of Video Clips. 7. Online Ethnography. 8. Focus Group Interviews. 9. Conclusion. Bibliography. Acknowledgements.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 204 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367333478 |
| ISBN-10: | 0367333473 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bouvier, Gwen
Rasmussen, Joel |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 174 x 245 x 18 mm |
| Von/Mit: | Gwen Bouvier (u. a.) |
| Erscheinungsdatum: | 29.03.2022 |
| Gewicht: | 0,404 kg |
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