Patty Lindstrom is a visionary leader, entrepreneur, and scholar whose work spans over 30 years at the intersection of business, innovation, and purpose-driven leadership. She is the founder of Creative Logic, Inc., Living the Brand® Academy, and [...] and holds a PhD in values-based leadership from Benedictine University.

Forward. Preface. About the Author. Introduction. Part I - How Purpose Defines Clarity. Chapter 1 - Organizational Purpose and Innovation in Complex Environments. Chapter 2 - Envisioning Emergent Change. Chapter 3 - Communicating a Shared Vision. Chapter 4 - Purpose Supports a Strategic Approach. Part II - Purpose Builds Organizational Confidence. Chapter 5 - Purpose: Galvanizes Shared Goals and Common Values. Chapter 6 - Purpose: Providing Balance Between Stakeholder and Shareholder Goals. Chapter 7 - Supporting an Environment of Innovation. Chapter 8 - Motivating Collaboration and Teamwork. Chapter 9 - Enhancing the Creation of Meaningful Work. Part III - Purpose Builds Commitment. Chapter 10 - Leadership Demonstrates Continuous Commitment. Chapter 11 - Supporting Continuous Learning. Chapter 12 - Purpose Motivates Perseverance, Resilience and Resolve. Chapter 13 - Purpose Supports Long-Term Focus. Epilogue. Acknowledgements. Appendix