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- The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
- History and evolution of public relations.
- Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
- The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
- History and evolution of public relations.
- Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
| Erscheinungsjahr: | 2013 |
|---|---|
| Medium: | Buch |
| Reihe: | The Basics |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780415675840 |
| ISBN-10: | 0415675847 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Ron Smith (Buffalo State University SUNY, USA) |
| Auflage: | 1. Auflage |
| Hersteller: | Taylor & Francis |
| Verantwortliche Person für die EU: | preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 198 x 129 x 198 mm |
| Von/Mit: | USA) Ron Smith (Buffalo State University SUNY |
| Erscheinungsdatum: | 21.10.2013 |
| Gewicht: | 0,385 kg |