Ron Smith: Public Relations: The Basics

Cover: 9780415675833 | Public Relations: The Basics | Ron Smith | Taschenbuch | The Basics

Rückseite: 9780415675833 | Public Relations: The Basics | Ron Smith | Taschenbuch | The Basics

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Sprache: Englisch

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Beschreibung

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.

Über den Autor

Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.

Inhaltsverzeichnis

1. A First Look at Public Relations 2. Public Relations in Society 3. Types of Public Relations 4. Practicing Public Relations 5. Public Relations Planning Appendix. Careers in Public Relations Index

Details

Erscheinungsjahr:	2013
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Taschenbuch
Reihe:	The Basics
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780415675833
ISBN-10:	0415675839
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Smith, Ron
Hersteller:	Taylor & Francis Ltd The Basics
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	198 x 129 x 16 mm
Von/Mit:	Ron Smith
Erscheinungsdatum:	06.08.2013
Gewicht:	0,309 kg