"Praise for Previous Editions"
Simply the best book published on public opinion today. No other authors do a better job in covering how public opinion is formed, measured, and used in democratic society. Scholars and students of public opinion will love reading and learning from this superb book. Kenneth Warren, Saint Louis University; president of The Warren Poll; and author of "In Defense of Public Opinion Polling"
The interdisciplinary nature of this book is its greatest asset. I am struck by how effectively the authors cover an immense amount of ground in terms of the role public opinion plays in politics, how public opinion develops and evolves, and the media s role in public opinion formation. Stephen J. Farnsworth, University of Mary Washington
Public Opinion presents a strong theoretical foundation of why we study public opinion grounded in practical examples. This approach puts the study of public opinion in a context that matters to the student. Kevin Wagner, Florida Atlantic University
"Public Opinion" is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communication, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The text also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Feature boxes throughout help students understand all aspects of the elusive phenomenon we call public opinion.
The third edition has been thoroughly revised and updated to reflect how public opinion is studied today. New material includes a brand-new chapter on public opinion and democratic theory, a revamped chapter on content and conflict in public opinion, and new discussions of the influence of online and social media on public opinion, especially in policymaking and campaigns.

Carroll J. Glynn is professor and was director of the School of Communication (1998-2014) at The Ohio State University.
Susan Herbst is President of the University of Connecticut.
Mark Lindeman is adjunct assistant professor of political science at Vassar College.
Garrett J. O Keefe is professor emeritus of journalism at Colorado State University.
Robert Y. Shapiro is professor of political science at Columbia University.
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