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Cover: 9781668458976 | Promoting Consumer Engagement Through Emotional Branding and...
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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Buch von Priya Jindal
Sprache: Englisch

260,95 €*

inkl. MwSt.

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Lieferzeit 2-3 Wochen

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Beschreibung
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 324
ISBN-13: 9781668458976
ISBN-10: 1668458977
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: Jindal, Priya
Hersteller: IGI Global
Maße: 286 x 221 x 22 mm
Von/Mit: Priya Jindal
Erscheinungsdatum: 09.12.2022
Gewicht: 1,08 kg
preigu-id: 125958132
Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 324
ISBN-13: 9781668458976
ISBN-10: 1668458977
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: Jindal, Priya
Hersteller: IGI Global
Maße: 286 x 221 x 22 mm
Von/Mit: Priya Jindal
Erscheinungsdatum: 09.12.2022
Gewicht: 1,08 kg
preigu-id: 125958132
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