John Rodzvilla is Assistant Professor of Digital Publishing in the Department of Writing, Literature and Publishing at Emerson College, Boston. He was previously the Graduate Program Director for the Master of Arts Degree in Publishing and Writing and the Senior Electronic Publisher-in-Residence at Emerson College.

List of Illustrations

Introduction

Publishing Technologies: Desktop Publishing and Markup Languages

Outline of Part I: Workflow and Project Management Theory

Outline of Part 2: Project Management in the Three Areas of Publishing

Part I: Workflow and Project Management Theory

Chapter 1: Modern Publishing Operations

The Book Publishing Process: Creation, Production, Distribution

A Process-Oriented Framework

Chapter 2: Publishing Workflows

Business Process Management

Workflow Modeling

Framing the Process

Mission Statement, Strategic Plan, and Culture of the Publishing House

Scope Statement

Risk Assessment

Goals and Objectives

Mapping the Work

The Interview Process

Creating Process Maps

Mapping with Sticky Notes

Issues in Mapping a Workflow: Variations and Systems as Actors

Assessment and Redesign of Publishing Processes

Assessment

Redesign Process

Course of Action Statement

Identify the Means of Measurement

Explain the Consequence of Inaction

Develop and Share New Process Maps

Chapter 3: Project Management

Project Management And Book Publishers

Functional Manager Versus Project Managers

The Project

The Project Team and Project Life Cycle

Project Constraints

Project Initiation

Project Planning

Project Execution

Project Closing

Chapter 4: The Linear Project Life Cycle

The Book as Linear Project

Initiation of the Book Project

Business Case

Project Charter

List of Stakeholders

Planning the Book Project

Development of the Book Project

Quality Control of the Book Project

Release of the Book Project

Closing of the Book Project

Concerns

Chapter 5: The Iterative Project Life Cycle

The Agile Model

The Agile Project Life Cycle

The Requirements Phase

User Stories

The Planning Phase

Kanban Board

The Design Phase

The Development Phase

Scrum

Scrum Roles

Scrum Meetings

Scrum tracking

Release

Repeat

Iterative Publishing Projects

Concerns

Part II: Project Management in the Three Areas of Publishing

Chapter 6: Content Creation Project Management

The Editorial Workflow

Editorial Project Management

Initiation of the Project

Project Planning

Development of the Project

Quality Control, Release, and Closing

Version Control and Asset Management

Content Creation and the Agile Method

Project Definition

User Stories and the MVP

Analyze Cost Versus Benefit

Risk Assessment

Emerging Technologies: Community Publishing, Analytics, and AI

Chapter 7: Content Production Project Management

The Production Workflow

Production Project Management

Initiation of the project

Project Planning

Budget

Scheduling

Development of the Project

Quality Control

Printed Books

Digital Books

Release

Closing

Content Production and the Agile Method

The Project Manager

Accessibility

Chapter 8: Content Distribution Project Management

The Distribution Workflow

Distribution Project Management

Marketing

Initiation of the Project

Project Planning

Development of the Project and Quality Control

Release

Closing

Promotion

Initiation of the Project and Project Planning

Development of the Project and Quality Control

Release

Closing

Sales

Initiation of the project

Project Planning

Development of the Project and Quality Control

Release

Special Sales, Library Sales, and Subsidiary Rights

Distribution

Closing

Book Returns

Metadata

Content Distribution and the Agile Method

User Feedback

Emerging Technologies

Crowdfunding

Digital and Print Subscriptions

Conclusion: Final Note

Index