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fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising
really works in practice and how the right adoption leads to a competitive advantage for
advertisers, agencies and media. The new way of planning, steering and measuring marketing may
still appear complex and threatening but promising at once to most decision makers. This
collaborative compendium combines proven experience and best practice in 22 articles
written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A,
Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc
Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,
Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,
Jonathan Becher/SAP and many more great minds.
fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising
really works in practice and how the right adoption leads to a competitive advantage for
advertisers, agencies and media. The new way of planning, steering and measuring marketing may
still appear complex and threatening but promising at once to most decision makers. This
collaborative compendium combines proven experience and best practice in 22 articles
written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A,
Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc
Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,
Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,
Jonathan Becher/SAP and many more great minds.
One of the first detailed books on the trending topic of digital marketing ?
Offers implementation oriented guidance for advertisers, media sales and media consultants
Provides a comprehensive understanding for the advertising eco-system as a whole
Contributions from well-known internet thought-leaders and experts of digital economy
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
x
279 S. 84 s/w Illustr. 12 farbige Illustr. 279 p. 96 illus. 12 illus. in color. |
| ISBN-13: | 9783319797212 |
| ISBN-10: | 3319797212 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Redaktion: | Busch, Oliver |
| Herausgeber: | Oliver Busch |
| Auflage: | Softcover reprint of the original 1st edition 2016 |
| Hersteller: | Springer International Publishing |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 235 x 155 x 16 mm |
| Von/Mit: | Oliver Busch |
| Erscheinungsdatum: | 31.03.2018 |
| Gewicht: | 0,446 kg |
One of the first detailed books on the trending topic of digital marketing ?
Offers implementation oriented guidance for advertisers, media sales and media consultants
Provides a comprehensive understanding for the advertising eco-system as a whole
Contributions from well-known internet thought-leaders and experts of digital economy
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
x
279 S. 84 s/w Illustr. 12 farbige Illustr. 279 p. 96 illus. 12 illus. in color. |
| ISBN-13: | 9783319797212 |
| ISBN-10: | 3319797212 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Redaktion: | Busch, Oliver |
| Herausgeber: | Oliver Busch |
| Auflage: | Softcover reprint of the original 1st edition 2016 |
| Hersteller: | Springer International Publishing |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 235 x 155 x 16 mm |
| Von/Mit: | Oliver Busch |
| Erscheinungsdatum: | 31.03.2018 |
| Gewicht: | 0,446 kg |
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