Products that Last starts where most books
on product development end. This new edition
(first self-published by the TU Delft in 2014)
contains new examples and insights from recent
publications. From the perspective of designers
and entrepreneurs, once a product has been
designed, produced and sold, it disappears
beyond the newness horizon. They are little aware
of the opportunities that exist in the next product
universe, where money is made from products in
use, as well as from a product's afterlife. These
opportunities clearly exist, otherwise they would
not be providing an income for so many people.
However, to be recognized as segments of a
circle of continuous value creation, they need
reframing.
The book offers readers an innovative and
practical methodology to unravel a product's
afterlife and systematically evaluate it for new
opportunities. It introduces business models
that enable us to benefit from the opportunities
offered by a much longer product life.
Products that Last changes the way designers
and entrepreneurs develop and exploit goods,
helping reduce material and energy consumption
over time. Nothing more, nothing less.
. innovative and practical methodology to unravel
a product's afterlife
. introduces business models that enable a
longer product life and reduce material and
energy consumption
. changes the way designers and entrepreneurs
develop and exploit goods