Product Strategy and Management | Taschenbuch

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Beschreibung

Part I The theoretical foundations
Chapter 1 Competition and product strategy
Chapter 2 The product in theory and practice
Chapter 3 Buyer behaviour
Chapter 4 The product life cycle in theory and practice
Chapter 5 Product portfolios
Part II New product development
Chapter 6 The importance, nature and management of the new product development process
Chapter 7 New product strategy
Chapter 8 Idea management for new product development
Chapter 9 Screening new product ideas
Chapter 10 Concept development and testing
Chapter 11 Business analysis
Chapter 12 Product testing
Part III Product management
Chapter 13 Commercialization: test marketing and launching the new product
Chapter 14 Managing growth
Chapter 15 Managing the mature product
Part IV Product elimination
Chapter 16 Controlling the product line: an overview of the deletion decision
Chapter 17 Reaching the decision to delete a product
Chapter 18 Implementing the deletion decision
Chapter 19 Reprise

Part I The theoretical foundations
Chapter 1 Competition and product strategy
Chapter 2 The product in theory and practice
Chapter 3 Buyer behaviour
Chapter 4 The product life cycle in theory and practice
Chapter 5 Product portfolios
Part II New product development
Chapter 6 The importance, nature and management of the new product development process
Chapter 7 New product strategy
Chapter 8 Idea management for new product development
Chapter 9 Screening new product ideas
Chapter 10 Concept development and testing
Chapter 11 Business analysis
Chapter 12 Product testing
Part III Product management
Chapter 13 Commercialization: test marketing and launching the new product
Chapter 14 Managing growth
Chapter 15 Managing the mature product
Part IV Product elimination
Chapter 16 Controlling the product line: an overview of the deletion decision
Chapter 17 Reaching the decision to delete a product
Chapter 18 Implementing the deletion decision
Chapter 19 Reprise

Details

Erscheinungsjahr:	2007
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780273694502
ISBN-10:	0273694502
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Baker, Michael Hart, Susan
Auflage:	2 ed
Hersteller:	Pearson Education Limited
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen:	Illustrations
Maße:	248 x 192 x 34 mm
Von/Mit:	Michael Baker (u. a.)
Erscheinungsdatum:	19.04.2007
Gewicht:	1,088 kg