Rakesh V. Vohra: Principles of Pricing | Buch

Cover: 9781107010659 | Principles of Pricing | Rakesh V. Vohra (u. a.) | Buch | Englisch

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Sprache: Englisch

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Beschreibung

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Über den Autor

Rakesh V. Vohra is the John L. and Helen Kellogg Professor of Managerial Economics and Decision Sciences at the Kellogg School of Management, Northwestern University, where he is also Director of the Center for Mathematical Studies in Economics and Management Science. He previously taught at the Fisher School of Business, Ohio State University, MIT's Sloan School of Management, the Wharton School, University of Pennsylvania and is the author of Advanced Mathematical Economics (2005) and Mechanism Design: A Linear Programming Approach (Econometric Society Monographs, Cambridge University Press, 2011). Professor Vohra received his doctorate in mathematics from the University of Maryland.

Inhaltsverzeichnis

1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.

Details

Erscheinungsjahr:	2013
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9781107010659
ISBN-10:	1107010659
Sprache:	Englisch
Einband:	Gebunden
Autor:	Vohra, Rakesh V. Krishnamurthi, Lakshman
Hersteller:	Cambridge University Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 157 x 19 mm
Von/Mit:	Rakesh V. Vohra (u. a.)
Erscheinungsdatum:	10.09.2013
Gewicht:	0,535 kg