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Beschreibung
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.

Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to

anyone who buys, sells, or negotiates.
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.

Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to

anyone who buys, sells, or negotiates.
Details
Erscheinungsjahr: 2011
Medium: Taschenbuch
Inhalt: X
330 S.
ISBN-13: 9781851688296
ISBN-10: 1851688293
Sprache: Englisch
Einband: Paperback
Autor: Poundstone, William
Hersteller: Oneworld Publications
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 198 x 128 x 27 mm
Von/Mit: William Poundstone
Erscheinungsdatum: 02.06.2011
Gewicht: 0,312 kg
Artikel-ID: 107092687

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