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Predictably Irrational
The Hidden Forces That Shape Our Decisions
Taschenbuch von Dan Ariely
Sprache: Englisch

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Beschreibung

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

Über den Autor

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

Details
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 348
Übersetzungstitel: Denken hilft zwar, nützt aber nichts
Inhalt: XX
348 S.
ISBN-13: 9780062018205
ISBN-10: 0062018205
Sprache: Englisch
Ausstattung / Beilage: Mass Market PB
Einband: Kartoniert / Broschiert
Autor: Ariely, Dan
Auflage: Revised and updated edition
Hersteller: Harper Collins Publ. USA
Harper
Maße: 169 x 103 x 24 mm
Von/Mit: Dan Ariely
Erscheinungsdatum: 24.06.2011
Gewicht: 0,195 kg
preigu-id: 101382399
Über den Autor

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

Details
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 348
Übersetzungstitel: Denken hilft zwar, nützt aber nichts
Inhalt: XX
348 S.
ISBN-13: 9780062018205
ISBN-10: 0062018205
Sprache: Englisch
Ausstattung / Beilage: Mass Market PB
Einband: Kartoniert / Broschiert
Autor: Ariely, Dan
Auflage: Revised and updated edition
Hersteller: Harper Collins Publ. USA
Harper
Maße: 169 x 103 x 24 mm
Von/Mit: Dan Ariely
Erscheinungsdatum: 24.06.2011
Gewicht: 0,195 kg
preigu-id: 101382399
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