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Englisch
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Beschreibung
This book is a robust guide to practicing ethnographic research in the private sector.
This book is a robust guide to practicing ethnographic research in the private sector.
Über den Autor
Sam Ladner, PhD, works as both an academic and a practitioner. A sociologist specializing in the social aspects of technological change, she has published articles in peer-reviewed journals such as Time & Society and The Canadian Journal of Communication. Ladner successfully operated her own research firm, Copernicus Consulting, until recently joining Microsoft as a Senior User Researcher in the Microsoft Office division. She served as a Postdoctoral Fellow at the Ted Rogers School of Information Technology Management at Ryerson University in Toronto, where she also taught qualitative research methods as an adjunct professor. She holds a PhD in sociology from York University, an M.A. in communication from Simon Fraser University, and a Bachelor's of Journalism from University of King's College.
Inhaltsverzeichnis
Chapter 1 Introduction
Chapter 2 Using Theory in Ethnography
Chapter 3 Managing a Private-Sector Ethnography Project
Chapter 4 Ethnographic Tools
Chapter 5 Managing Clients
Chapter 6 Ethical Ethnography
Chapter 7 Sampling
Chapter 8 Fieldwork
Chapter 9 Analysis
Chapter 10 Reporting
Chapter 11 Beyond Ethnography
Details
Erscheinungsjahr: | 2014 |
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Fachbereich: | Allgemeines |
Genre: | Importe |
Rubrik: | Sozialwissenschaften |
Medium: | Buch |
ISBN-13: | 9781611323894 |
ISBN-10: | 1611323894 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Ladner, Sam |
Hersteller: | Routledge |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 235 x 157 x 16 mm |
Von/Mit: | Sam Ladner |
Erscheinungsdatum: | 15.03.2014 |
Gewicht: | 0,465 kg |