Howard Schultz: Pour Your Heart Into It

Cover: 9780786883561 | Pour Your Heart Into It | Howard Schultz | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

"It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly

The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Über den Autor

Howard Schultz

Details

Empfohlen (bis):	99
Empfohlen (von):	13
Erscheinungsjahr:	2011
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780786883561
ISBN-10:	0786883561
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Schultz, Howard
Hersteller:	Grand Central Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	228 x 149 x 26 mm
Von/Mit:	Howard Schultz
Erscheinungsdatum:	26.08.2011
Gewicht:	0,45 kg