Politicizing Consumer Choice | Taschenbuch

Cover: 9783631654750 | Politicizing Consumer Choice | Christian Gunkel | Taschenbuch | 2014

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Sprache: Englisch

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Beschreibung

This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumers role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

Über den Autor

Christian Gunkel studied American Studies and Sociology at the University of Tübingen (Germany). He is currently working for the universitys American Studies Department as an instructor and researcher focusing on green consumerism in the United States.

Inhaltsverzeichnis

Contents: Interdisciplinary approach to political consumerism The consumer as social actor Distinction, cultural capital and alternative consumption Politicizing the consumer in America Lifestyles and consumption Alternative consumption in the age of the superbrand Consumption as civic participation Consumption and postmodernism.

Details

Erscheinungsjahr:	2014
Genre:	Allg. & vergl. Sprachwissenschaft , Geisteswissenschaften , Kunst , Musik
Rubrik:	Sprachwissenschaft
Medium:	Taschenbuch
ISBN-13:	9783631654750
ISBN-10:	3631654758
Sprache:	Englisch
Herstellernummer:	265475
Einband:	Kartoniert / Broschiert
Autor:	Gunkel, Christian
Auflage:	1. Auflage
Hersteller:	Peter Lang Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Verantwortliche Person für die EU:	Lang, Peter GmbH, Gontardstr. 11, D-10178 Berlin, r.boehm-korff@peterlang.com
Maße:	210 x 148 x 9 mm
Von/Mit:	Christian Gunkel
Erscheinungsdatum:	26.11.2014
Gewicht:	0,202 kg