A G Lafley: Playing to Win | Buch

Cover: 9781422187395 | Playing to Win | How Strategy Really Works | A G Lafley (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.

Über den Autor

A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley’s leadership, P&G’s sales doubled, its profits quadrupled, its market value increased by more than [...] billion, and its portfolio of billion-dollar brandslike Tide, Pampers, Olay, and Gillettegrew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth.

Roger Martin is Dean of the University of Toronto’s Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review, the Financial Times, and the Washington Post, among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.

Details

Erscheinungsjahr:	2013
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	260 S.
ISBN-13:	9781422187395
ISBN-10:	142218739X
Sprache:	Englisch
Einband:	Gebunden
Autor:	Lafley, A G Martin, Roger L
Hersteller:	Harvard Business Review Press
Verantwortliche Person für die EU:	Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße:	240 x 161 x 24 mm
Von/Mit:	A G Lafley (u. a.)
Erscheinungsdatum:	05.02.2013
Gewicht:	0,5 kg