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Platforms have spread through many industries over the past decade and generated an increasing share of the global economy. This book is a strategic guide to platform-based business models, combining path-breaking insights from academic research with practical guidance and real-world applications of concepts and tools.
Platforms have spread through many industries over the past decade and generated an increasing share of the global economy. This book is a strategic guide to platform-based business models, combining path-breaking insights from academic research with practical guidance and real-world applications of concepts and tools.
Paul Belleflamme is professor of economics at UCLouvain. He is the author, with Martin Peitz, of Industrial Organization: Markets and Strategies (2015) and The Economics of Platforms: Concepts and Strategy (2021).
Nicolas Neysen is lecturer in strategy at HEC Liège (University of Liège), where he also leads the Digital Lab. He holds a PhD in Management Sciences and worked for seven years as a consultant for Accenture.
Part I Value Proposition 1. Understanding and activating network effects 2. Co-creating value with platform users Part II Value Creation 3. Assessing a platform's competitive position 4. Launching a platform: The big challenge Part III Value Capture 5. Monetizing a platform 6. Consolidating and growing a platform
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 262 |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781138590700 |
| ISBN-10: | 1138590703 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Neysen, Nicolas
Belleflamme, Paul |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 163 x 240 x 23 mm |
| Von/Mit: | Nicolas Neysen (u. a.) |
| Erscheinungsdatum: | 10.04.2023 |
| Gewicht: | 0,54 kg |
Paul Belleflamme is professor of economics at UCLouvain. He is the author, with Martin Peitz, of Industrial Organization: Markets and Strategies (2015) and The Economics of Platforms: Concepts and Strategy (2021).
Nicolas Neysen is lecturer in strategy at HEC Liège (University of Liège), where he also leads the Digital Lab. He holds a PhD in Management Sciences and worked for seven years as a consultant for Accenture.
Part I Value Proposition 1. Understanding and activating network effects 2. Co-creating value with platform users Part II Value Creation 3. Assessing a platform's competitive position 4. Launching a platform: The big challenge Part III Value Capture 5. Monetizing a platform 6. Consolidating and growing a platform
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 262 |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781138590700 |
| ISBN-10: | 1138590703 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Neysen, Nicolas
Belleflamme, Paul |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 163 x 240 x 23 mm |
| Von/Mit: | Nicolas Neysen (u. a.) |
| Erscheinungsdatum: | 10.04.2023 |
| Gewicht: | 0,54 kg |
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