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Beschreibung
For courses in meeting, event, and convention planning. Current, concise, and insightful—a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.
For courses in meeting, event, and convention planning. Current, concise, and insightful—a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.
Inhaltsverzeichnis

1 Introduction

2 Strategic Planning in Meetings, Expositions, Events and Conventions

3 Meetings and Events as Complex Projects

4 Risk Management for Meetings, Expositions, Events and Conventions

5 Stakeholder Management

6 Accounting and Financial Planning

7 Event Program Planning

8 Planning and Designing the Environment

9 Site Planning

10 Food and Beverage Planning

11 Marketing

12 Promotions Planning

13 Sales Initiatives in the Meetings and Events Industry

14 Epilogue

Details
Erscheinungsjahr: 2014
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 240 S.
ISBN-13: 9781292071749
ISBN-10: 1292071745
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fenich, George
Fenich, George G.
Auflage: 1. Auflage
Hersteller: Pearson
Pearson Business
Pearson Education Limited
Verantwortliche Person für die EU: Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com
Maße: 276 x 216 x 14 mm
Von/Mit: George Fenich (u. a.)
Erscheinungsdatum: 04.12.2014
Gewicht: 0,606 kg
Artikel-ID: 134597642