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'Be short, be simple, be human.'
When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.
Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians.
In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
'Be short, be simple, be human.'
When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.
Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians.
In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
| Erscheinungsjahr: | 2015 |
|---|---|
| Genre: | Importe |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780241960349 |
| ISBN-10: | 0241960347 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Gowers, Ernest
Gowers, Rebecca |
| Redaktion: | Gowers, Rebecca |
| Hersteller: | Penguin Books Ltd |
| Verantwortliche Person für die EU: | Ansata, ein Label der Penguin Random House Verlagsgruppe GmbH, Neumarkter Str. 28, D-81673 München, kundenservice@penguinrandomhouse.de |
| Maße: | 195 x 128 x 22 mm |
| Von/Mit: | Ernest Gowers (u. a.) |
| Erscheinungsdatum: | 26.03.2015 |
| Gewicht: | 0,241 kg |
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