Scott Sigman: Physician Brand Rx

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Sprache: Englisch

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Beschreibung

As a physician, your reputation already exists online. It is compiled by ratings, stray mentions, and outdated bios-and you don't control the edit.

Physicians don't need to be louder to stand out. Instead, they need to be clearer about the problems they solve.

In Physician Brand Rx, Dr. Scott Sigman and Matthew Ray Scott provide the tools and insight you need to develop your own digital brand. Learn how to create an individualized message based on your strengths and help potential patients and future colleagues see what differentiates you from your competitors.

This is not a marketing book. It will not make you an influencer, but it will make you impossible to confuse with anyone else. Physician Brand Rx is a manual for physicians and surgeons who want to be found by the right patients and refuse to let anyone else write their story.

Über den Autor

Dr. Scott Sigman has championed his opioid-sparing orthopedic surgery from American operating rooms to remote Honduran clinics. He is a sports medicine surgeon, Chief Medical Officer of OrthoLazer Orthopedic Laser Centers, host of The Ortho Show and Smart Medicine podcasts, and a TEDx speaker.

Details

Erscheinungsjahr:	2026
Fachbereich:	Allgemeine Lexika
Genre:	Importe , Medizin
Rubrik:	Wissenschaften
Medium:	Taschenbuch
ISBN-13:	9781544553603
ISBN-10:	1544553609
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Sigman, Scott Scott, Matthew Ray
Hersteller:	Houndstooth Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	216 x 140 x 7 mm
Von/Mit:	Scott Sigman (u. a.)
Erscheinungsdatum:	10.09.2026
Gewicht:	0,162 kg