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Persuading with Data
A Guide to Designing, Delivering, and Defending Your Data
Taschenbuch von Miro Kazakoff

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Beschreibung
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--
Über den Autor
Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.
Inhaltsverzeichnis
Introduction 1
Part I Understanding Perception
Chapter 1 Know Your Own Mind (in order to change others') 8
Chapter 2 See How Graphs Work (inside your brain) 20
Part II Designing Your Data
Chapter 3 Choose the Right Graph (for your data) 46
Chapter 4 Simplify to Amplify (your message) 78
Chapter 5 Build Effective Slides (with the point in mind) 100
Part III Organizing Your Data
Chapter 6 Structure Your Data (so others can follow it) 126
Chapter 7 Frame the Data to Persuade (so the audience acts) 168
Part IV Delivering and Defending Your Data
Chapter 8 Present Your Data (with less preparation) 195
Chapter 9 Prepare for Resistance (because resistance shows they care) 216
Acknowledgments 242
Bibliography 247
Index 249
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 304
ISBN-13: 9780262543279
ISBN-10: 0262543273
Einband: Kartoniert / Broschiert
Autor: Kazakoff, Miro
Hersteller: MIT Press Ltd
Maße: 227 x 198 x 12 mm
Von/Mit: Miro Kazakoff
Erscheinungsdatum: 29.03.2022
Gewicht: 0,564 kg
preigu-id: 120795935
Über den Autor
Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.
Inhaltsverzeichnis
Introduction 1
Part I Understanding Perception
Chapter 1 Know Your Own Mind (in order to change others') 8
Chapter 2 See How Graphs Work (inside your brain) 20
Part II Designing Your Data
Chapter 3 Choose the Right Graph (for your data) 46
Chapter 4 Simplify to Amplify (your message) 78
Chapter 5 Build Effective Slides (with the point in mind) 100
Part III Organizing Your Data
Chapter 6 Structure Your Data (so others can follow it) 126
Chapter 7 Frame the Data to Persuade (so the audience acts) 168
Part IV Delivering and Defending Your Data
Chapter 8 Present Your Data (with less preparation) 195
Chapter 9 Prepare for Resistance (because resistance shows they care) 216
Acknowledgments 242
Bibliography 247
Index 249
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 304
ISBN-13: 9780262543279
ISBN-10: 0262543273
Einband: Kartoniert / Broschiert
Autor: Kazakoff, Miro
Hersteller: MIT Press Ltd
Maße: 227 x 198 x 12 mm
Von/Mit: Miro Kazakoff
Erscheinungsdatum: 29.03.2022
Gewicht: 0,564 kg
preigu-id: 120795935
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