John Grant is a UK and European Patent and Trade Mark Attorney with over 35 years experience of intellectual property rights. Charlie Ashworth is an Intellectual Property Manager and an Associate of the Chartered Institute of Patent Attorneys. Henri Charmasson is a US Patent Attorney specialising in Intellectual Property.

Foreword

Introduction

Part I: Covering Your Assets: Intellectual

Property Basics

Chapter 1: Examining the Tools in Your IP Box

Chapter 2: Protecting Your Intellectual Property

Chapter 3: Dealing with Professionals and Picking Up the Tab

Part II: Patenting Your Product

Chapter 4: Understanding Patents and How They Work

Chapter 5: Testing the Water Before You Apply for a Patent

Chapter 6: Conducting a Patent Search

Chapter 7: Preparing Your Patent Application

Chapter 8: Filing Your Patent Application

Chapter 9: Prosecuting Your Patent Application

Chapter 10: Entering the Home Stretch:

Getting Your Patent Granted

Part III: Knowing Your Copyright

Chapter 11: Protecting Your Designs

Chapter 12: Entering the Whimsical World of Copyright

Chapter 13: Untangling Ownership Issues

Part IV: Making Your Mark: Protecting Your Brand Identity

Chapter 14: Solving Your Identity Crisis

Chapter 15: Creating the Next Household Name

Chapter 16: Conducting an Availability Search

Chapter 17: Establishing and Registering Your Trade Marks

Part V: Exploiting and Enforcing Your IP Rights

Chapter 18: All Abroad: Protecting Your IP Rights

in Other Countries

Chapter 19: Making 'em Pay: Licensing Your IP Rights

Chapter 20: Nailing the Bad Guys (The Infringers)

Part VI: The Part of Tens

Chapter 21: Ten Patent Application Pitfalls

Chapter 22: Ten Common Copyright Questions

Chapter 23: Ten Naming Blunders to Avoid

Chapter 24: Ten Great IP Resources

Appendix: Sample Patent Applications

Index