Marianne R Klimchuk: Packaging Design

Cover: 9781118027066 | Packaging Design | Successful Product Branding from Concept to Shelf

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Beschreibung

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

Über den Autor

MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.

SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.

Inhaltsverzeichnis

Preface vii

Acknowledgments viii

1 The History 1

The Growth of Trade 3

Emerging Communication 4

Early Commercial Expansion 5

The Industrial Revolution 10

Mass Production 12

Mid-Century Expansion 21

Consumer Protections 29

The Packaging Design Firm 29

New Refinements in Packaging Design 32

Changing Times and Values 35

2 Defining Packaging Design 39

What is Packaging Design? 39

Culture and Values 41

Target Market 42

Packaging Design and Brand 43

Fundamental Principles of Two-Dimensional Design 55

Packaging Design Objectives 58

3 Elements of the Packaging Design 64

The Primary Display Panel 64

Typography 65

Color 83

Imagery 91

Structure, Materials, and Sustainability 104

Production 128

Legal and Regulatory Issues 143

4 The Design Process 148

Predesign 148

Beginning the Assignment 151

Phase 1: Observation, Immersion, and Discovery 153

Phase 2: Design Strategy 158

Phase 3: Design Development 175

Phase 4: Design Refinement 196

Phase 5: Design Finalization and Preproduction 198

Retail Reality 198

Key Points about the Design Process 200

5 The Packaging Design Profession 201

The Stakeholders 201

Managing the Business 213

Entering the Profession 217

Glossary 223

APPENDIX A Consumer Product Categories 230

APPENDIX B Materials And Tools 232

Bibliography 233

Professional Credits 235

Figure Credits 237

Index 239

Details

Erscheinungsjahr:	2013
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Taschenbuch
Inhalt:	256 S.
ISBN-13:	9781118027066
ISBN-10:	111802706X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Klimchuk, Marianne R Krasovec, Sandra A
Auflage:	2nd Secondtion edition
Hersteller:	Wiley John Wiley & Sons
Verantwortliche Person für die EU:	Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße:	226 x 202 x 20 mm
Von/Mit:	Marianne R Klimchuk (u. a.)
Erscheinungsdatum:	14.01.2013
Gewicht:	0,622 kg

Artikel-ID: 106374887