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Cover: 9781592537082 | Package Design Workbook | The Art and Science of Successful Packaging
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Package Design Workbook
The Art and Science of Successful Packaging
Taschenbuch von John Silva (u. a.)
Sprache: Englisch

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Beschreibung
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
As with other books in the "workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
As with other books in the "workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.
Über den Autor
Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlŠ, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.

Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlŠ, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.

Details
Erscheinungsjahr: 2011
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Seiten: 240
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781592537082
ISBN-10: 1592537081
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Silva, John
Dupuis, Steven
Hersteller: Quarto Publishing Group USA Inc
Maße: 216 x 217 x 18 mm
Von/Mit: John Silva (u. a.)
Erscheinungsdatum: 01.06.2011
Gewicht: 0,6 kg
preigu-id: 107290082
Über den Autor
Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlŠ, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.

Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlŠ, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.

Details
Erscheinungsjahr: 2011
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Seiten: 240
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781592537082
ISBN-10: 1592537081
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Silva, John
Dupuis, Steven
Hersteller: Quarto Publishing Group USA Inc
Maße: 216 x 217 x 18 mm
Von/Mit: John Silva (u. a.)
Erscheinungsdatum: 01.06.2011
Gewicht: 0,6 kg
preigu-id: 107290082
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