Kaihan Krippendorff has made a commitment to helping organizations and individuals thrive in today's era of fast-paced disruptive technological change. He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker, whose growth strategies and innovations have generated over [...]B in revenue for many of the world's most recognizable companies including BNY Mellon, Citibank, L'Oréal, Microsoft, and Viacom. Kaihan is a best-selling author of five books, most recently the Edison Award nominated, Driving Innovation From Within: A Guide for Internal Entrepreneurs.Recognized by the prestigious Thinkers50 as one of the top management thinkers most likely to shape the future of how organizations are managed and lead, Kaihan founded the Outthinker Strategy Network, an exclusive network of Chief Strategy Officers and executives. He is a trusted advisor to these Strategy Executives, known for facilitating powerful conversations that create strategic clarity and yield actionable ideas for this diverse cross-industry group. Amidst his dizzying schedule of keynote speeches, consulting projects, ongoing research and writing, Kaihan still finds time to teach at business schools throughout the US and internationally (including NYU, FIU, and UA). A regular contributor to Fast Company and other major business media outlets, Kaihan is an advisory board member of multiple national and international companies.

Acknowledgments ix

PART 1 THE FOUNDATION 1

Chapter 1 Evolution through Revolution 3

Chapter 2 Today's Business Revolution 14

PART 2 THE NEW OUTTHINKER PLAYBOOK 29

Chapter 3 Move Early to the Next Battleground 35

Chapter 4 Coordinate the Uncoordinated 43

Chapter 5 Force Two-Front Battles 54

Chapter 6 Be Good 64

Chapter 7 Create Something Out of Nothing 75

PART 3 THE FIVE HABITS OF OUTTHINKERS 85

Chapter 8 Mental Time Travel 87

Chapter 9 Attacking the Interconnected System 94

Chapter 10 Frame Shifting 100

Chapter 11 A Disruptive Mind-Set 106

Chapter 12 Shaping Perceptions 118

PART 4 APPLY THE OUTTHINKER PROCESS 127

Chapter 13 Step 1: Imagine 131

Chapter 14 Step 2: Dissect 137

Chapter 15 Step 3: Expand 144

Chapter 16 Step 4: Analyze 149

Chapter 17 Step 5: Sell 155

PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161

Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163

Chapter 19 Phase 2: Create Playbook Asymmetry 173

Chapter 20 Phase 3: Construct an Outthinker Culture 181

Appendix A The Research 193

Appendix B The 36 Stratagems 197

Appendix C Tools 211

Notes 217

Index 225