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Macnamara brings a unique combination of academic research and professional experience to explain why organizational listening needs to go beyond interpersonal listening and identifies the necessary culture, policies, systems, resources, and skills for organizational listening as well as the role of new technologies. The Organizational Listening Project, a multi-stage research study led by the author over the past 10 years, has been described as "a research program of major international significance".*
This book is essential reading for teachers, researchers, and practitioners in government, corporate, marketing, and organizational communication and related fields such as public relations, customer relations, and stakeholder engagement.
Macnamara brings a unique combination of academic research and professional experience to explain why organizational listening needs to go beyond interpersonal listening and identifies the necessary culture, policies, systems, resources, and skills for organizational listening as well as the role of new technologies. The Organizational Listening Project, a multi-stage research study led by the author over the past 10 years, has been described as "a research program of major international significance".*
This book is essential reading for teachers, researchers, and practitioners in government, corporate, marketing, and organizational communication and related fields such as public relations, customer relations, and stakeholder engagement.
Jim Macnamara
, PhD is a Distinguished Professor of Public Communication in the School of Communication at the University of Technology Sydney. He is internationally recognized as a leader in evaluation of public communication and for his pioneering studies into organizational listening. He is the author of 16 books and almost 100 book chapters and journal articles and a sought-after keynote speaker.
* Professor Nick Couldry in Foreword to Macnamara J. (2017).
Creating a democracy for everyone: Strategies for increasing listening and engagement by government
. London School of Economics and Political Science and University of Technology Sydney
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Kommunikationswissenschaften |
Genre: | Medienwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
Seiten: | 418 |
Inhalt: | 418 S. |
ISBN-13: | 9781636672175 |
ISBN-10: | 1636672175 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Macnamara, Jim |
Auflage: | 2. Auflage |
Hersteller: |
Peter Lang
Peter Lang Publishing Inc. New York |
Maße: | 225 x 150 x 23 mm |
Von/Mit: | Jim Macnamara |
Erscheinungsdatum: | 13.11.2023 |
Gewicht: | 0,584 kg |
Jim Macnamara
, PhD is a Distinguished Professor of Public Communication in the School of Communication at the University of Technology Sydney. He is internationally recognized as a leader in evaluation of public communication and for his pioneering studies into organizational listening. He is the author of 16 books and almost 100 book chapters and journal articles and a sought-after keynote speaker.
* Professor Nick Couldry in Foreword to Macnamara J. (2017).
Creating a democracy for everyone: Strategies for increasing listening and engagement by government
. London School of Economics and Political Science and University of Technology Sydney
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Kommunikationswissenschaften |
Genre: | Medienwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
Seiten: | 418 |
Inhalt: | 418 S. |
ISBN-13: | 9781636672175 |
ISBN-10: | 1636672175 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Macnamara, Jim |
Auflage: | 2. Auflage |
Hersteller: |
Peter Lang
Peter Lang Publishing Inc. New York |
Maße: | 225 x 150 x 23 mm |
Von/Mit: | Jim Macnamara |
Erscheinungsdatum: | 13.11.2023 |
Gewicht: | 0,584 kg |