Nick Shaw: Optimizing Digital Strategy

Cover: 9780749483722 | Optimizing Digital Strategy | Nick Shaw | Taschenbuch | Englisch

Rückseite: 9780749483722 | Optimizing Digital Strategy | Nick Shaw | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.

Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

Über den Autor

Christopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School.

James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2.

Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.

Zusammenfassung

Includes practical exercises, infographics and visuals that will help the reader apply the principles to their organization

Inhaltsverzeichnis

Chapter - 01: Building digital strategy that works; Chapter - 02: Why digital strategies fail and how to recognize failure; Chapter - 03: Levers for digital growth and how to use them; Chapter - 04: The importance of innovation in driving success; Chapter - 05: The dark side of digital; Chapter - 06: Emerging digital business models; Chapter - 07: The e-commerce system; Chapter - 08: Building a customer-centric culture; Chapter - 09: Making digital choices that differentiate success from failure; Chapter - 10: This is the business of transformation

Erscheinungsjahr:	2018
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9780749483722
ISBN-10:	0749483725
Sprache:	Englisch
Herstellernummer:	8561
Einband:	Kartoniert / Broschiert
Autor:	Shaw, Nick
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 16 mm
Von/Mit:	Nick Shaw
Erscheinungsdatum:	28.12.2018
Gewicht:	0,564 kg

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