Jim Fredrick: Opening Weekend | Buch

Cover: 9781496853387 | Opening Weekend | Jim Fredrick | Buch | Englisch | 2024

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Sprache: Englisch

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Beschreibung

In a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Über den Autor

Jim Fredrick is a trailer editor, studio marketing executive, and film professor. He was president of marketing at Castle Rock Entertainment (1990–1997); senior vice-president of creative advertising at Warner Bros. (1997–2008); and executive vice-president of marketing at Sony Screen Gems (2008–2010). He founded Jim Fredrick Motion Picture Marketing in 2011 and is a tenured professor of entertainment marketing at Dodge College of Film and Media Arts, Chapman University,the fourth-ranked film school in the country.

Details

Erscheinungsjahr:	2024
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Theater & Film
Medium:	Buch
ISBN-13:	9781496853387
ISBN-10:	1496853385
Sprache:	Englisch
Einband:	Gebunden
Autor:	Fredrick, Jim
Hersteller:	University Press of Mississippi
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	238 x 156 x 31 mm
Von/Mit:	Jim Fredrick
Erscheinungsdatum:	07.10.2024
Gewicht:	0,79 kg