When he watched a re-screened version of 'Once Upon a Time in The West' at age 7 in his home town of Bordeaux, France - better known for its surf scene and its red wine - Dr. Patrice Poujol immediately fell in love with the cinema medium as an art and as a way to share ideas and emotions with others. After 8 years in the financial sector working on institutional and corporate projects including film finance with AIB in Ireland, Dr. Poujol continued his professional path in creative production. He completed the first PhD on blockchain and creative industries worldwide at the School of Creative Media, City University of Hong Kong. He participated in a UCLA exchange and in the intensive MEFTI programme organised by MIT. He is now continuing his research in the areas of digital entertainment, blockchain and the creative industries as a research fellow of the centre for Applied Computing and Interactive Media (ACIM) at the School of Creative Media, CityU's Run Run Shaw Creative Media Centre.

Taking his research as a solid foundation for his future work, Dr. Poujol is currently integrating his experience, his knowledge and his network in technology, finance, and media to continue his public policy research in Asia and to develop the Lumière Project with a team of experts from the tech world and the film industry. This project should contribute to make the film industry more equitable, creative, and transparent.

Proposes solutions including (but not limited to) blockchain and smart contract technologies to create a new financing and production model for digital media

Based on case studies and collected evidence from urban China, Hong Kong, Europe, and the USA, this book discusses important questions about copyright, the adoption of new digital platforms and what this means for the production of creative works which circulate on these distribution windows in China

Appropriate for both film and digital media professionals, as well as academic researchers

1 Literature Review.- 2 Political-Economic Transformations in China.- 3 Mapping Out The Chinese Media Landscape.- 4 Alibaba: Changing Business Cultures and Film Finance.- 5 Live Film Production Case Study - The Last Race.- 6 The Case Study of Youku Tudou.- 7 Chinese Audiences: Evolution and Change of Media Consciousness.- 8 Participatory Involvement and Focus Groups with Emerging Creative Talents.- 9 Proposal for a New Participatory Creative Production Model.