Chris Baker: Obsolete | Buch

Cover: 9781399416658 | Obsolete | How change brands are changing the world | Chris Baker

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Sprache: Englisch

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Beschreibung

A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.

Über den Autor

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years. He is also the Co-Founder of Change Please, a coffee brand that has helped hundreds of homeless people off the streets by training them as baristas, and is available in 23 countries. Change Please was named the World's Leading Social Enterprise in 2018 and in Marketing Week's 100 Most Disruptive Brands in the World. He has spent 20 years working on the world's biggest brands including Unilever, Pepsico, Boots, Sky and Alpro whilst winning over 100 strategic and creative awards along the way.

Details

Medium:	Buch
ISBN-13:	9781399416658
ISBN-10:	1399416650
Sprache:	Englisch
Einband:	Gebunden
Autor:	Baker, Chris
Hersteller:	Bloomsbury Publishing PLC
Maße:	241 x 158 x 30 mm
Von/Mit:	Chris Baker
Erscheinungsdatum:	24.10.2024
Gewicht:	0,506 kg

Artikel-ID: 128938499

Über den Autor

Details

Medium:	Buch
ISBN-13:	9781399416658
ISBN-10:	1399416650
Sprache:	Englisch
Einband:	Gebunden
Autor:	Baker, Chris
Hersteller:	Bloomsbury Publishing PLC
Maße:	241 x 158 x 30 mm
Von/Mit:	Chris Baker
Erscheinungsdatum:	24.10.2024
Gewicht:	0,506 kg